Fossil Australia
Customer Profile
Fossil designs, develops, and distributes fashionable products around the globe. The company's principal offerings include a line of watches, but Fossil also offers consumers purses, sunglasses, jewelry, and apparel. Products are available through department stores and specialty retail outlets in more than 90 countries worldwide.
Fossil Australia is a subsidiary, with more than 50,000 completed transactions in 2005—with an expected increase of 20 percent in 2006.
Situation
In a proactive move, Fossil Australia began looking for solutions that would help the company streamline business processes and speed up the order-to-cash cycle. Fossil wanted to offer field representatives real-time inventory and order information through its business management solution, Microsoft Dynamics NAV.
Solution
After an exhaustive search, Fossil Australia chose the Spectrax™ System business software tools from Spectrax™ to create a secure, efficient way to extend critical business functions to employees when they are outside of the corporate network.
Working closely with Fossil's Microsoft Partner Dialog, Spectrax identified the essential processes and business requirements used by Fossil through Microsoft Dynamics NAV and integrated it with Spectrax. These capabilities included remote access to current inventory, multiple warehouse, customer histories, and the ability to place orders and confirm orders with a digital signature. In addition, inventory views on mobile computers made stock levels available to the mobile sales force.
Benefits
The robust, scalable mobility suite brought the advanced functions of Microsoft Dynamics NAV to remote and mobile employees at Fossil Australia. Within six months of full implementation, Fossil had attained full return on investment (ROI).
The accuracy levels, a key selling point, allowed Fossil Australia to bring backorder levels down from $500,000 per annum to below $100,000 per annum.
In addition, with the previous process, it would take three to five days for orders to be reflected in the system. Now, by extending real-time capabilities to the mobile sales force, Fossil expects to speed the order-to-cash cycle, which will impact its bottom line by at least 20 percent.